Redesigning Smile

Smile Communications is one of Africa’s largest 4G LTE provider. Launched in 2007, Smile currently provides fast and reliable Internet and Voice Services for 4 countries in Africa; Tanzania, Nigeria, The Republic of Congo and Uganda.

Smile’s objective is to become the broadband provider of choice for SuperFast data and SuperClear voice as well as provide 300 million potential customers with fast, reliable and high-quality Internet Services.

Project Scope.

The Smile brand consists of offline and online touchpoints; A few offline shops scattered across the continent and an online dashboard that lets users manage their accounts.

Smile Desktop

Smile Desktop

My focus was to evaluate and improve the online account management experience.

NB: This is an unsolicited design. Meaning it is a side project and in no way related to the official Smile Communications.

Why The Redesign?

I’m not usually a fan of unsolicited redesigns, but while I was thinking of a side project to kick off the year with, Smile’s website was the only annoying thing on my mind.

The site is totally unresponsive, I’ve been a Smile customer for about 2years but I feel like every time’s my first. The curiosity kicked in.

Are other users finding the site annoying too? What might I learn from making the Smile experience “less annoying”? (Hopefully)

Design Process

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